The world of professional photography is fun, so long as you’re behind a camera or playing in Photoshop. But…

When it comes to business, you feel like a walking question mark.

When do I start charging for my work? And how much? How do I price a session fee, and when should I collect payment for it? How should I price digital files? And prints? Where should I order those prints from, anyway? How do I move from one phase of portfolio-building to the next…and what phase of portfolio-building am I in, anyway? How do I show clients their images without breaking the bank? How do I get them to say nice things about my business without walking all over me? How do I get them to order within MY time frame?

Keep Calm and Price On has got you covered.

Together, we’ll tackle straightforward tasks that lead to MAJOR business progress. (Some are as simple as clicking a link!)

We’ll get you charging for your work from this moment on. First, we’ll define which phase of portfolio-building you’re in, then define where you want to go next.

No more guessing at progress or hoping for the right numbers to fall from the sky!

We’ll create a pricing system that grows quickly and easily — from session fees to digital files to prints — so you won’t have to waste another minute asking your peeps on that forum what THEY think.

My business is still very young…but I never could have established profitable pricing without your guide. -Yolanda L.

As your confidence grows and your schedule fills, you’ll know how and when to raise prices.

Once pricing is squared away, we’ll create accounts with vendors I trust. Instead of worrying about which of 17 labs has the best printing or which of 3,243 places should be providing your cute little packaging stickers, I’ll share my favorites.

I have yet to even be to an in person workshop that left me feeling so encouraged, in control, and well satisfied. What you have here is GOLDEN. — Samantha L.

Before you know it, you’ll have printing, packaging, client galleries, and ordering systems handled beautifully and cheaply.

Your budget for an ordering cart and slideshow is closer to $0 than to any other number. Seriously.

We’ll also tackle a basic contract for your business. I can see you cringing at the thought of the C-word, but this is pretty simple! Contracts just establish practical policies and ground rules to keep clients happy.

Speaking of clients — I’ll help you walk the line between giving clients too much attention and barely acknowledging ‘em because you’re too darn BUSY to stop and say ‘Hi’ when they call! I’ll also share the five-minute customer service tip that will have clients singing your praises, AND the $.43 presentation secret that will have you looking like a million bucks. (Cheap and cute — what’s not to love?)

Keep Calm and Price On is designed to get you pricing profitably from Day One. Whether you choose to read and implement it overnight or more slowly, over the course of months, is up to you. You’ll download all the course materials after checkout.

You’ll complete tasks that aren’t overwhelming or time-consuming — just a few simple actions per lesson.

I cannot thank you enough, my advice to anyone that wants to create a successful, PROFITABLE business is to invest in this course. — Nicole B.

Lay the groundwork for a profitable business for just $49.

This sounds like it’s more for beginners than people who have been in business for years. Am I right?

Absolutely! If you’re already rocking your pricing and have established client contracts, vendor relationships, and the like, then you’re much less likely to need Keep Calm and Price On. Perhaps it’s time for Happy Place?

I bought Easy as Pie but never took the pricing plunge. Will this course help me?

If you never put those Easy as Pie principles into practice or couldn’t bear the thought of being high-end, this course can help you transition between your current pricing and Easy as Pie pricing. You’ll rock the Phase Three pricing suggestions and learn ways to make your business more profitable from this moment on.

What’s the difference between Keep Calm and Easy as Pie?

Easy as Pie uses my pricing principles to help you create high-end pricing for your business. With the book, you create portrait collections and a la carte prices that allow you to structure the low-volume business of your dreams. If you’re terrified of being too expensive for your region or aren’t yet ready for the customer service demands of $1,000+ spending clients, Keep Calm and Price On is the solution you’ve been looking for.

It’s specifically designed for you — if you want to throw up at the thought of saying a print costs $40 or $50 or $60.

(Those who’ve implemented Easy as Pie pricing successfully don’t need this course — you’re already rockin’ the big time!)

$49? What’s the catch?

Keep Calm and Price On goes on sale only in limited batches for a few days at a time. Otherwise, this is the stepping stone between the free Business Basics e-course and Easy as Pie pricing, and is priced as such. No catch!

What if I want a refund for the course?

Of course, no teacher is perfect for every student. If your experience with Keep Calm and Price On isn’t up to par, just contact me to request a cheerful refund within 7 days of your purchase.

Grab a spot in the Keep Calm and Price On course.

Got more questions? They’re answered here.

P.S. Alfred (that’s him in the bowler hat) says I mustn’t forget to tell you about the bonuses!

In addition to ultra-potent business lessons to get you priced fairly and effectively, you’ll receive three bonus guides created just for Keep Calm and Price On.

The Keep Calm and Brand On Bonus guide will help you create the brand of your dreams, and it was created by my own personal graphic designer. It’s full of tricks for creating snazzy visual designs without investing huge bucks in the design process.

You’ll also receive a Bonus Contract-Making Kit. This will expand the basic contract created during the course, helping you to manage client expectations and keep the lines of communication open with those peeps who are now paying you.

You’ll also receive a simple-but-effective Workflow Bonus Guide that grows with your business. No more when-do-I-send-what-where questions or did-I-remember-to-follow-up-with-so-and-so conundrums!