…is the common sense pricing guide for portrait photographers.
You’ve considered the Q word: QUITTING. You’ve been dealing with exhaustion in a near-constant state of Overwhelm. You’ve been trying to follow murky suggestions about vague guidelines that are supposed to help you make pricing magic happen. But no pricing magic has happened.
Let’s make that: no pricing magic has happened YET.
Easy as Pie outlines the philosophy of pricing for profit first, so you know where the rest of the book is coming from. Then it turns the spotlight on your goals, helping you to create realistic numbers for your business growth. (Gross sales goal, average sale goal, minimum order goal, and such are covered.)
Once you have goals and target numbers in mind, we’ll price your small prints, wall prints, albums, digital files, miscellaneous portrait products, and projects requiring design time. We’ll also figure out what is and is not included in your pricing menu.
Worksheets and practical math are built right into Easy as Pie. Read from beginning to end with a pencil and a calculator — your new pricing will be ready by book’s end!
Worksheets make pricing 37.84% less frightening. Also, they make the math go faster.
And then… oh, and then…
We’ll build collections. Yes, you’ve had other people tell you what their collections include…but WHY are they that way? WHY is an effective collection different from one that never sells? HOW do you price the collections to make them enticing to clients?
We’ve got basic collections covered.
If you’re interested in creating out-of-the-box or extremely flexible collections, you’ll need to rock the Advanced Collections portion of Easy as Pie. Advanced Collection Building allows clients flexibility without sacrificing business profitability.
Grab the first chapter — I’ll send it to your e-mail address!
Clients will sing your praises, and your days of tweaking collections will be over forever.
Easy as Pie is $349. Those who implement this pricing system typically recoup the purchase price during their first new-pricing-menu sales session.
Come on, let’s create the perfect pricing for your business.
P.S. Add Happy Place, my business planning guide, to your Easy as Pie order for just $46! Get the Served Up Fresh Megapack!
P.P.S. Those who implement Easy as Pie pricing see its long-term value, and reap its rewards hundreds – if not thousands – of times over. Check out the testimonials page to read letters from readers.
P.P.P.S. You should just buy now and get it over with. Your biz will thank you.