Hi, I’m Alicia. I made over $100,000 in the first year of owning my photography business – and I wouldn’t relive that year for anything.

The beginning of my business was full of ups, downs, bumps, and more downs. I worked my butt off to an extreme that I would never recommend, then used all the profits from the business to pay off $42,000 in credit card debt while living in less than 800 square feet of college housing with my husband and four children.

I went through price changes almost monthly that first year. Not making what I needed to make: price increase. Clients not spending what i needed them to spend: price increase. Not meeting my sales goals: price increase. Didn’t have insurance and had to pay for the birth of a baby: price increase.

It made my stomach sick every time, but it came out of a necessity to put food on the table. I was bringing in 100% of our household income while my hubby was taking 19 credits in college.

All the mistakes I made in business are covered in Easy as Pie. Pricing myself too cheaply, taking on too much work, navigating the world of portrait collections, and dealing with the cheapest of cheap clients. Tweaking my business plans, setting my goals, and upping my prices. Tweaking portrait collections for maximum flexibility. Determining session fees, print prices, and all those details that don’t seem to have a straight answer.

It is my great pleasure to share these experiences with other photographers. With the help of common sense and the sum of my experiences in the Easy as Pie Pricing Workbook — you’ll have a profitable and peaceful portrait business.